![]() There are even more times I didn’t feel like interviewing someone or editing the podcast for weeks.īut I’ve learned so much from the process that I feel unstoppable. There are times when I felt like quitting. You are building systems and processes from scratch whilst trying to iterate on your value proposition to increase listenership. ![]() When you have a podcast you’ve essentially got a start-up media company. Overall, having my own podcast has been a rewarding experience and taught me a lot of valuable skills. Once you reach a threshold of content, you can build an economy of work that works for you, not against you. I’ve had snippets of the podcast go viral and reach a large number of people.Ĭreate your content once and repurpose it many times. I’ve had ideas on my podcast that I’ve turned into Medium articles. My content creation motto: make once, cut many times. Give yourself the space and runway to enjoy the process. If I only did the podcast for money or fame, I would have quit when we weren’t getting any funding or much of a listenership. The main reason to do anything creative is that you get an intrinsic sense of enjoyment. I get so much out of conversations I almost feel like I should be paying for this knowledge and insight. I have a lot of fun when planning and recording podcasts. My main motivation for starting a podcast is because I thought it would be enjoyable. I got paid to build skills while building my own company. Starting a podcast was like a crash course in media training. I didn’t know how valuable listening and interviewing skills were until I worked with people who have zero competencies in these skills. Here are some of the skills I learned from podcasting: #4 You can build new skillsĭo anything consistently and you’ll get better at it. You might be one podcast episode away from connecting with your next client or business partner. I’ve been offered lucrative board positions, and government committee roles and also attracted close to $70,000 of freelance work that helped launch my consulting company. Repetition builds trust and trust builds brands.īy having a strong brand, people will start approaching you with opportunities. People will start to come to you for your knowledge and ideas because they know your name. It’s quite difficult (and illegal) to watch a YouTube video or read a blog post while driving a car.Ī podcast that targets a specific niche helps to position yourself as a thought leader. People can listen to you whilst doing other activities like cleaning the house, driving or exercising. #3 You can build leverage and a brandĪudio content is more accessible than other forms of content. The function of your podcast should match the form of your monetization strategy. We pitched our concept and won close to $30,000 of grants, which we leveraged to gain sponsorship from a big shopping center. Monthly subscription, donation via Patreon, ads, sponsors, partnerships and even grants.ĭue to the nature of our podcast, we found that our niche aligned closely with government grants. There are so many models you can leverage. You just need to get creative with how you do it. ![]() ![]() #2 You can make moneyĮven with a small listenership, you can monetize your podcast. I’ve never really had anyone turn down a podcast appearance. When you reach out to people to be on the podcast, many will feel flattered by the offer and usually respond quite quickly. If you want to build a strong network in your niche, start a podcast. Some of them have since become my close friends and we are looking at partnering on new business ideas. Some of my guests have told me that they aren’t used to this level of depth in a conversation and we have asked questions that they have never thought about before.Īt times, I feel so close to my guests that I start to think of them as close friends. Nowadays it's rare that we sit down undistracted and ask someone about the details of their life for more than an hour at a time. Interviewing someone on your podcast is an intimate experience. ![]()
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