![]() “The NoMad brand has always been at the intersection of old-world style and service, with a modern sensibility and an element of fun, and this time we turned more toward our playful side.”įrom the understated, quietly confident welcome set on the strip’s quieter rear side, to an intimately composed take on the Las Vegas casino to a library-style restaurant stacked high with leather-bound books, NoMad Las Vegas eschews the expected aesthetic of the area’s mainstays in favour of something entirely different, yet appropriate for the context and built atop familiar foundational touchstones. “Our goal was to bring the unique culture of NoMad to Las Vegas,” explains Andrew Zobler, CEO, Sydell Group. However, whilst this formula might be the set template for the colossal big hitters, for the foreseeable future at least, there has been some tinkering here as to what luxury looks like in recent years.Īlong with Park MGM – of which NoMad Las Vegas occupies the top four storeys in the first hints of an unconventional approach – Sydell Group’s Sin City outpost perhaps best represents what is possible within the established parameters of the local market without sacrificing the quintessential Vegas experience. Breaking this mould is a tall order, and whilst new additions may claim to offer a new angle or do things differently, the nagging sense remains that, at their core, Las Vegas hotels will largely stick to the same five-billion-dollar-producing script until the desert sun gets too hot or the pockets of 42 million yearly tourists turn out empty. This is not a slight, rather the observing of a formula that has proved wildly successful for decades now, one that has seen the strip’s hotels become a defining cultural and commercial element for city and state alike, perhaps more so than anywhere else in the world. ![]() The visuals will arguably be brash and loud in a reflection of the strip’s bombast, and despite the best efforts of designers and operators, they might still all blur together from a guest perspective, playing second fiddle to the decadence of Sin City. What comes to mind when we think of Las Vegas hotels? There will be a casino, of course, and a wide pool of restaurants and bars to reduce the need to ever leave.There is perhaps a theme, to which the hotel sticks stubbornly to, regardless of whether the Trevi Fountain and Michelangelo’s David ever actually shared a city, and there is likely a four-figure room count to serve an almost constant flow of tourists eager to spend. ![]()
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